We build the market, you make the music.

We build the market. You make the music.

We build the market. You make the music.

We build the market. You make the music.

as seen in:

“True loyalty comes from shared stories, not first impressions.”

“True loyalty comes from shared stories, not first impressions.”

— lola nolan & ethan monkhouse, naviro founders.

Predictive Superfan Chat

Predictive Superfan Chat

Question?
Your AI-fan replica
has the answer.
Question? Your AI-fan replica has the answer.
Question? Your AI-fan replica
has the answer.

FORGET ABOUT CRAWLING THROUGH SEVERAL ANALYTICS
PLATFORMS TO UNDERSTAND YOUR FANS.

WE ANALYSE EYE-WATERING AMOUNTS OF FAN DATA,
UNDERSTAND EVERY ACTION, AND CONDENSE IT INTO
A CHAT THAT PROVIDES YOU WITH THE ANSWERS THAT
MOVE THE DIAL.

FORGET ABOUT CRAWLING THROUGH SEVERAL ANALYTICS PLATFORMS TO UNDERSTAND YOUR FANS.

We ANALYSE EYE-WATERING AMOUNTS OF FAN DATA,UNDERSTAND EVERY ACTION, AND CONDENSE IT INTO A CHAT THAT PROVIDES YOU WITH THE ANSWERS THAT MOVE THE DIAL.

Fan-alytics

Fanalytics

Fanalytics

Curious about another
artist’s success?
We’ve got the answers.
Curious about another artist’s success? We’ve got the answers.
Curious about another
artist’s success? We’ve got the answers.

SAY GOODBYE TO THE HOURS OF INSTAGRAM STALKING,
AND REVERSE ENGINEERING OF POSTS.

WE BREAK DOWN EXACTLY WHY IT WORKED FOR A SIMILAR
ARTIST AND HOW YOU CAN MAKE THOSE WINNING MOVES
YOUR OWN.

SAY GOODBYE TO THE HOURS OF INSTAGRAM STALKING, AND REVERSE ENGINEERING OF POSTS.

WE BREAK DOWN EXACTLY WHY IT WORKED FOR A SIMILAR ARTIST AND HOW YOU CAN MAKE THOSE WINNING MOVES YOUR OWN.

SAY GOODBYE TO THE HOURS OF INSTAGRAM STALKING, AND REVERSE ENGINEERING OF POSTS.

WE BREAK DOWN EXACTLY WHY IT WORKED FOR A SIMILAR ARTIST AND HOW YOU CAN MAKE THOSE WINNING MOVES YOUR OWN.

AI-Driven Insights Report

AI-Driven Insights Report

AI Insights Report

Not sure where to start?
We’ll tell you.
Not sure where to start? We’ll tell you.

ITS TIME FOR ACTIONABLE INSIGHTS, HIGHLIGHTING KEY TRENDS, ideal collaborations and strategic moves. with naviro, you get the full picture in one clear,concise package.

we build the market, you make the music.

ARE YOU A BRAND?

Brands - We're here for you too.
Start hitting artist-brand home runs.

IDENTIFY

COLLABORATE

CUSTOM STRATEGIES

Targeted
Artist Identification

Identify artists whose fan base matches
your brand goals.

Whether you're looking to reach Formula 1
enthusiasts, eco-conscious consumers,
or tech-savvy millennials, our data helps
pinpoint the perfect match for your brand

WATCH OUR FREE CASE STUDY

1

Data-Backed
Collaboration Opportunities

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

2

Custom
Collaboration Strategies

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

3

Insightful
Market Analysis

Stay ahead of market trends.

We provide insights into shifting

fan behaviours and preferences,

ensuring your collaborations

are timely and impactful

WATCH OUR FREE CASE STUDY

4

Targeted
Artist Identification

Identify artists whose fan base matches
your brand goals.

Whether you're looking to reach Formula 1
enthusiasts, eco-conscious consumers,
or tech-savvy millennials, our data helps
pinpoint the perfect match for your brand

1

Data-Backed
Collaboration Opportunities

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

2

Custom
Collaboration Strategies

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

3

Insightful
Market Analysis

Stay ahead of market trends.

We provide insights into shifting

fan behaviours and preferences,

ensuring your collaborations

are timely and impactful

4

ARE YOU A BRAND?

Brands - We're here for you too. Start hitting artist-brand home runs.

IDENTIFY

COLLABORATE

CUSTOM STRATEGIES

Targeted
Artist Identification

Identify artists whose fan base matches
your brand goals.

Whether you're looking to reach Formula 1
enthusiasts, eco-conscious consumers,
or tech-savvy millennials, our data helps
pinpoint the perfect match for your brand

WATCH OUR FREE CASE STUDY

1

Data-Backed
Collaboration Opportunities

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

2

Custom
Collaboration Strategies

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

3

Insightful
Market Analysis

Stay ahead of market trends.

We provide insights into shifting

fan behaviours and preferences,

ensuring your collaborations

are timely and impactful

WATCH OUR FREE CASE STUDY

4

Targeted
Artist Identification

Identify artists whose fan base matches your brand goals.

Whether you're looking to reach Formula 1 enthusiasts, eco-conscious consumers, or tech-savvy millennials, our data helps pinpoint the perfect match for your brand

1

Data-Backed
Collaboration Opportunities

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

2

Custom
Collaboration Strategies

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

3

Insightful
Market Analysis

Stay ahead of market trends.

We provide insights into shifting fan behaviours and preferences. ensuring your collaborations are timely and impactful

4

ARE YOU A BRAND?

Brands - We're here for you too.
Start hitting artist-brand home runs.

IDENTIFY

COLLABORATE

CUSTOM STRATEGIES

Targeted
Artist Identification

Identify artists whose fan base matches
your brand goals.

Whether you're looking to reach Formula 1
enthusiasts, eco-conscious consumers,
or tech-savvy millennials, our data helps
pinpoint the perfect match for your brand

WATCH OUR FREE CASE STUDY

1

Data-Backed
Collaboration Opportunities

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

2

Custom
Collaboration Strategies

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

3

Insightful
Market Analysis

Stay ahead of market trends.

We provide insights into shifting

fan behaviours and preferences,

ensuring your collaborations

are timely and impactful

WATCH OUR FREE CASE STUDY

4

Targeted
Artist Identification

Identify artists whose fan base matches
your brand goals.

Whether you're looking to reach Formula 1
enthusiasts, eco-conscious consumers,
or tech-savvy millennials, our data helps
pinpoint the perfect match for your brand

WATCH OUR FREE CASE STUDY

1

Data-Backed
Collaboration Opportunities

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

2

Custom
Collaboration Strategies

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

3

Insightful
Market Analysis

Stay ahead of market trends.

We provide insights into shifting

fan behaviours and preferences,

ensuring your collaborations

are timely and impactful

WATCH OUR FREE CASE STUDY

4

ARE YOU A BRAND?

Brands - We're here for you too. Start hitting artist-brand home runs.

IDENTIFY

COLLABORATE

CUSTOM STRATEGIES

Targeted
Artist Identification

Identify artists whose fan base matches
your brand goals.

Whether you're looking to reach Formula 1
enthusiasts, eco-conscious consumers,
or tech-savvy millennials, our data helps
pinpoint the perfect match for your brand

WATCH OUR FREE CASE STUDY

1

Data-Backed
Collaboration Opportunities

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

2

Custom
Collaboration Strategies

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

WATCH OUR FREE CASE STUDY

3

Insightful
Market Analysis

Stay ahead of market trends.

We provide insights into shifting

fan behaviours and preferences,

ensuring your collaborations

are timely and impactful

WATCH OUR FREE CASE STUDY

4

Targeted
Artist Identification

Identify artists whose fan base matches your brand goals.

Whether you're looking to reach Formula 1 enthusiasts, eco-conscious consumers, or tech-savvy millennials, our data helps pinpoint the perfect match for your brand

1

Data-Backed
Collaboration Opportunities

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

2

Custom
Collaboration Strategies

utilise our comprehensive analytics to explore potential partnership opportunities.

Discover which artists have the fandemographics that best align with your brand's target audience

3

Insightful
Market Analysis

Stay ahead of market trends.

We provide insights into shifting fan behaviours and preferences. ensuring your collaborations are timely and impactful

4

Privacy First

PRIVACY FIRST

Everything we do, we do with our customer privacy at the fore-front.
Our data is always compliant with GDPR and equivalent international
data protection legislation.

BUILT BY EXPERTS, SUPPORTED BY ICONS

Founders

Award-winning founders Ethan and Lola blend their software engineering careers with a profound love for the creative arts, complemented by extensive digital marketing experience.

Lola, an ex-Web3 builder and backend engineer, has a rich heritage rooted in Dublin’s vibrant music scene, thanks to her grandparents who were luminaries in the industry. Immersed in the arts from a young age, she engaged in dance, painting, and music, nurturing a deep passion for creative expression. Lola’s work uniquely synthesizes cutting-edge technology with the authentic passion of her artistic pursuits. She masterfully blends the soul of the arts with the precision of technology, creating innovative solutions that resonate deeply with both artists and audiences.

Ethan's marketing strategies have not only produced multi-eight-figure revenues for clients, but level the playing field - allowing smaller brands to compete with major industry players. Together, they create a powerhouse duo that leverages their diverse talents to sculpt a niche at the intersection of technology, art, and commerce.

We Build the Market.
You Make the Music.

We Build the Market. You Make the Music.

READ MORE ON SUPERFANS

READ MORE ON SUPERFANS

“Why Brands Should Prepare
for the Rise of Super Fans”

culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped fuel the rise of so-called super fans—consumers who dedicate enough time and energy toward enjoying celebrities and fictional characters that the activity becomes part of their identity.

culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped fuel the rise of so-called super fans—consumers who dedicate enough time and energy toward enjoying celebrities and fictional characters that the activity becomes part of their identity.

culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped fuel the rise of so-called super fans—consumers who dedicate enough time and energy toward enjoying celebrities and fictional characters that the activity becomes part of their identity.

culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped fuel the rise of so-called super fans—consumers who dedicate enough time and energy toward enjoying celebrities and fictional characters that the activity becomes part of their identity.

“Record label CEOs say “Superfans”
are the focus for 2024”

Music labels have set their sights on cultivating and making money off their artists’ most diehard fans. 2024 looks to be the year of the“superfans”, with major record labels determined to tap into what they now describe as an ‘under-monetised’ area of the music business.

“Everyone Wants to Reach Superfans.
It Won’t Be Easy”
“Everyone Wants to Reach Superfans. It Won’t Be Easy”

They love artists, they’ve got money to burn, and they’re the music industry’s new obsession: Say hello to superfans. In January alone, Warner Music Group CEO Robert Kyncl called for “stok[ing] the blue flames of superfans” and additional “direct artist-superfan products and experiences”; Universal Music Group CEO Lucian Grainge Highlighted the value of “superfan experiences and products”; and Spotify hinted at future “superfan clubs” in a blog post.

“What is a Superfan and Why do UMG
& WMG care so much?”
“What is a Superfan and Why do UMG & WMG care so much?”

Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG, along with almost everyone else in the music business, suddenly care so much?

“Warner Music Group Is Building
a Superfan App”

Warner Music Group’s CEO told the audience that he “firmly believe[s] in the power of a superfan” but that “it hasn’t really been figured out.”He added: “Something we’re working on at Warner are these direct-to-superfan experiences”.“I’ve assembled a team of incredible technology talent from Google and Stripe and Instacart and lots of other great technology companies who are working on a superfan app, where artists can connect directly with their superfans.

“15% of the General Population in the US
are ‘Superfans.’ Here’s What That Means
For The Music Business.”
“15% of the General Population in the US are ‘Superfans.’ Here’s What That Means For The Music Business.”

One thing is for sure, so-called ‘superfans’, who are willing to spend more than the average fan on merchandise, music and other content, are a lucrative target audience for artists and their teams.it’s the superfan category that could rewrite the music industry’s revenue story in years to come.

2024 Naviro Inc, All Rights Reserved.

2024 Naviro Inc, All Rights Reserved.