— lola nolan & ethan monkhouse, naviro founders.
ITS TIME FOR ACTIONABLE INSIGHTS, HIGHLIGHTING KEY TRENDS, ideal collaborations and strategic moves. with naviro, you get the full picture in one clear,concise package.
we build the market, you make the music.
Everything we do, we do with our customer privacy at the fore-front.
Our data is always compliant with GDPR and equivalent international
data protection legislation.
BUILT BY EXPERTS, SUPPORTED BY ICONS
Founders
Lola Nolan
Ethan Monkhouse
Award-winning founders Ethan and Lola blend their software engineering careers with a profound love for the creative arts, complemented by extensive digital marketing experience.
Lola, an ex-Web3 builder and backend engineer, has a rich heritage rooted in Dublin’s vibrant music scene, thanks to her grandparents who were luminaries in the industry. Immersed in the arts from a young age, she engaged in dance, painting, and music, nurturing a deep passion for creative expression. Lola’s work uniquely synthesizes cutting-edge technology with the authentic passion of her artistic pursuits. She masterfully blends the soul of the arts with the precision of technology, creating innovative solutions that resonate deeply with both artists and audiences.
Ethan's marketing strategies have not only produced multi-eight-figure revenues for clients, but level the playing field - allowing smaller brands to compete with major industry players. Together, they create a powerhouse duo that leverages their diverse talents to sculpt a niche at the intersection of technology, art, and commerce.
“Why Brands Should Prepare
for the Rise of Super Fans”
“Record label CEOs say “Superfans”
are the focus for 2024”
Music labels have set their sights on cultivating and making money off their artists’ most diehard fans. 2024 looks to be the year of the“superfans”, with major record labels determined to tap into what they now describe as an ‘under-monetised’ area of the music business.
They love artists, they’ve got money to burn, and they’re the music industry’s new obsession: Say hello to superfans. In January alone, Warner Music Group CEO Robert Kyncl called for “stok[ing] the blue flames of superfans” and additional “direct artist-superfan products and experiences”; Universal Music Group CEO Lucian Grainge Highlighted the value of “superfan experiences and products”; and Spotify hinted at future “superfan clubs” in a blog post.
Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG, along with almost everyone else in the music business, suddenly care so much?
“Warner Music Group Is Building
a Superfan App”
Warner Music Group’s CEO told the audience that he “firmly believe[s] in the power of a superfan” but that “it hasn’t really been figured out.”He added: “Something we’re working on at Warner are these direct-to-superfan experiences”.“I’ve assembled a team of incredible technology talent from Google and Stripe and Instacart and lots of other great technology companies who are working on a superfan app, where artists can connect directly with their superfans.
One thing is for sure, so-called ‘superfans’, who are willing to spend more than the average fan on merchandise, music and other content, are a lucrative target audience for artists and their teams.it’s the superfan category that could rewrite the music industry’s revenue story in years to come.